project team: Bogdan Ciocodeica, Ana Porim
photo: Vlad Patru
styling: Iulia Bacanu
flower installation: Nocturn Flowers
location: Bucharest / 2026
When Lunet relocated its Bucharest flagship to a larger space, the ambition was not to reinvent the brand’s identity but to allow it to evolve. Rather than beginning from a blank slate, the project was conceived as the next chapter in an ongoing story, preserving and reinterpreting many of the elements that had come to define the original Lunet Signature Store.
The first store established a retail environment that felt closer to a living room than to a conventional optical shop. Curtains, mirrors, domestic furniture and carefully choreographed moments of interaction transformed the process of choosing eyewear into a slower and more personal experience. As the brand grew, the challenge became how to preserve this atmosphere while accommodating a significantly larger footprint.
Instead of replacing what already existed, the project embraces continuity. Display elements, furniture pieces and architectural devices from the original store were carefully dismantled, relocated and integrated into the new setting. Familiar objects reappear in new configurations, carrying with them the memory of the first space while adapting to a different architectural context. Sustainability is not approached here as a technical exercise but as a design attitude, an understanding that objects can migrate, evolve and acquire new meanings over time.
The new interior is organized around a strong visual gesture that has become its defining identity: a custom carpet composed of two tones, Midnight and Sky. Radiating from a central point, its graphic pattern unfolds across the floor like rays of light, creating a sense of movement and direction while visually connecting the various areas of the store. More than a floor finish, the carpet acts as a landscape, anchoring the entire project and lending it a recognizable character. Set against a soft sage-green architectural envelope, the interplay between Midnight and Sky introduces depth, atmosphere and a subtle sense of immersion.
Throughout the space, curtains continue to define soft thresholds rather than fixed boundaries. The store reveals itself gradually through layers, inviting exploration and discovery. Mirrors amplify this effect, multiplying perspectives and dissolving the limits of the interior. Reflections overlap with objects, displays and visitors, creating an environment that is constantly shifting and never fully perceived at once.
Particular attention is given to the experience of trying on eyewear. Positioned beside the fitting stations, light rings frame mirrors suspended at their center. Simultaneously playful and graphic, they punctuate the interior as recognizable landmarks while reinforcing the welcoming and approachable atmosphere that has become synonymous with the Lunet universe. More than functional mirrors, they become small architectural devices that celebrate the act of looking: at the eyewear, at the space and, ultimately, at oneself.
Despite its increased scale, the store retains the intimacy and warmth of the original project. The interior avoids the clinical language traditionally associated with optical retail, opting instead for an atmosphere that encourages conversation, curiosity and a slower engagement with the objects on display. Eyewear is presented not as a technical product, but as part of a broader domestic landscape shaped by furniture, materials, color and human interaction.
The result is neither a replica of the original store nor a complete reinvention. Instead, the project demonstrates how a retail environment can evolve organically, carrying its history forward while adapting to new circumstances. Familiar elements are preserved, transformed and recomposed, creating a space that feels at once recognizable and entirely new, a continuation of the Lunet story, viewed through a different lens.