project team: Bogdan Ciocodeica, Maria Chiscan
photo: Vlad Patru
location: Bucharest / 2025
Designed as an immersive interior landscape, this furniture showroom transforms a former industrial space into a vibrant environment where architecture, objects and color interact as part of a carefully orchestrated spatial composition. Rather than presenting furniture as isolated pieces, the project frames the showroom as a sequence of domestic scenes, allowing visitors to experience the collection within atmospheres that evoke contemporary living.
The large open space is structured through a series of architectural interventions that subtly organize the interior without fragmenting it. A central elevated platform wrapped in pastel-toned Sottsass veneer panels, by Alpi Wood, acts as the primary spatial anchor, defining different zones while maintaining visual continuity across the showroom. The stepped transitions and surrounding seating areas create a fluid topography that invites visitors to move gradually through the space, discovering different furniture arrangements from shifting viewpoints.
Color and materiality play a central role in shaping the identity of the showroom. A soft turquoise envelope, applied to walls, ceilings and custom shelving, creates a unified architectural background against which the furniture pieces stand out. This monochromatic field contrasts with the varied textures and colors of the displayed objects, ranging from warm woods and upholstered surfaces to glossy plastics and polished metals. The result is an environment that feels both curated and playful, balancing gallery-like clarity with the informality of domestic interiors.
Large textile curtains and translucent partitions further articulate the space, introducing a degree of flexibility while filtering daylight from the tall industrial windows. These soft boundaries allow different living scenarios to emerge – from lounge settings and dining areas to more intimate corners, while preserving the overall openness of the showroom.
Lighting plays an important atmospheric role. Suspended spherical pendants, track lighting and sculptural lamps contribute to a layered lighting scheme that highlights individual pieces while reinforcing the spatial rhythm of the interior. Reflections from mirrored surfaces and metallic objects add further depth, animating the space as visitors move through it.
Ultimately, the showroom operates not only as a display environment but as a spatial narrative about contemporary living. Architecture, furniture and objects merge into a cohesive interior landscape where the act of browsing becomes an experiential journey through color, texture and form.