THE EDIT POP-UP
project by:
Bogdan Ciocodeica
photo: Kinga Tomos
set production: Stefan Zwart
location: Bucharest / 2019
project by:
Bogdan Ciocodeica
photo: Kinga Tomos
set production: Stefan Zwart
location: Bucharest / 2019
![](https://freight.cargo.site/t/original/i/aea8a04aa380c2e31dc59a50780c7eee1f5f4f6f76a3119f5591a0d5ab99982d/PopUp_TheEdit-01.jpg)
![](https://freight.cargo.site/t/original/i/990374fb07b95d778ea2a70df2acb76283a69a8eb101f2d4bba43667f6d1c73f/PopUp_TheEdit-02.jpg)
![](https://freight.cargo.site/t/original/i/6efdb5ef7a01ca48174b4393fb5bd809d42b1a503c8de0470c611707887fba24/PopUp_TheEdit-03.jpg)
![](https://freight.cargo.site/t/original/i/a0db5e3206e71128caa17751ac44c371a4d908d82aba2127f9900f34787c2e50/PopUp_TheEdit-04.jpg)
![](https://freight.cargo.site/t/original/i/7331dedb653e269e3fc0ace45d44ec105245a3fefdbaf483aee098f479b7f50d/PopUp_TheEdit-06.jpg)
![](https://freight.cargo.site/t/original/i/c3b9cefeb5ef82914b6e72a9aa1fe65fb7d866a12b15c25cfe725813cd277770/PopUp_TheEdit-07.jpg)
![](https://freight.cargo.site/t/original/i/267f8efb0ed2f4b659af7a002c7ee6a181d0c35090f17ac538013e7f9ca9fb8b/PopUp_TheEdit-08.jpg)
The new The Edit Pop-up comes with a fresh, flexible retail approach - a modular structure made of 4 clearly defined areas that stretch over an area of 9 square meters, creating a game of volumes, heights and textures. The Edit pieces are highlighted by the monochrome structure and the glossy texture of the white mosaic. The pop-up was created having in mind the rather complex brief represented by the need to create a space in which to perfectly fit sophisticated design pieces but taking into account the different scenarios and spatial limitations. that might appear.
Geometrically the pop-up has an almost architectural-urban approach, suggesting a small city silhouette reduced at object scale, which becomes the backdrop for a delicate mix of textures and finishes, volumes and geometries, all part of The Edit universe.